Website Design
In designing websites I find that the discovery and strategy phases are critical to the success of the design. Having a clear understanding of a client’s business objectives, their company’s brand, and their audience are all integral to the design of their site.
Email Marketing
Email design has it’s own unique set of challenges. It is important that they function properly across all email clients, and there are best practices that I adhere to in order to optimize performance. The challenge is to take these limitations and still create an impactful design.
Landing Pages
Landing pages offer clients a focused solution for online advertising. Users link to these pages from social media, email campaigns or search engine marketing campaigns. A/B and multivariate testing help determine how to make improvements on performance.
Interactive Design
It’s exciting when I get an opportunity to work on interactive design projects. The goal is to create a user interface that is as simple and efficient as possible, and to entice the user to either tap or click. Rewarding the user with a positive experience drives the process of exploration.