AIG had recently gone through a rebranding effort, and needed to apply this brand redesign to microsites and landing pages for their Private Client Group. The original websites were built exclusively for desktop, so the solutions required a responsive design approach. I oversaw the restructure of the existing sites using information architecture to create an optimal user experience across all devices. My role as art director was to ensure the updated designs adhered to the new brand while accounting for a high net worth audience.
